Keep the momentum going

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Once you have overcome that initial inertia, the fear of starting something, the key thing is to keep going.

Most of the effort is at the front end, getting the thing ‘off the ground’. The keeping it up there is just a question of discipline and commitment.

Wow, that was easy to type, if only it was that easy, but remind yourself on the days that you feel the lull, feel like arghhh!!! today I just can’t do it, that you have built all that momentum, you have taken all those steps closer to your goal. Giving up would lead to the brakes going on and the need to start again.

Just look at the journey up to today, all those small steps you have done and repeated day after day, think about where you have come from when you started.

Anybody who has faced starting anything worthwhile, something that will lead to making a difference, knows the monumental effort required to overpower our inner ‘chimps’, the limbic brain that says ‘nah do that latter, have another coffee, you’ve done enough today, tomorrow, tomorrow…’.

Think about the fears we’ve overcome, think about the hard work we put in at the beginning, the tweaking, the testing of ideas until we started to make some breakthroughs.

That doesn’t mean working when you’re just not in the right mood, sure take a break, go for a walk, watch some Netflix or whatever, but keep the faith in your work, keep the momentum going and do the work needed to keep going.

If you set yourself daily small manageable steps, this is so much easier to do. After all success is a series of small steps done well on a daily basis.

Just keep going.

Where’s the fun in that?

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We often hear the ‘wise’ question our proposed ventures with the ubiquitous question of the capitalist religion ‘where’s the money in that?’.

Maybe we could ask instead ‘where’s the fun in that?’

So many businesses exist for providing a fairly dull product or service to satisfy a need. Often served up to it’s customers in a standard and dull way. Joyless customers, served by equally joyless staff, purely working in a process driven manner to make money, to pay bills and exist.

Why do we not set out to build our businesses based on fun for all involved?

Fun for the employees, fun for the customers, fun for the owner. Where going to work and engaging with business can be a happy experience for all.

Probably because there is so little focus anywhere in life on the idea of enjoying life and making it fun. The focus is on making money at any means.

Who’s up for some fun?