How about a discount?

25percent off

How about a discount?

No.

Why do we over inflate our prices in order to build in a buffer, for the inevitable price negotiation?

It’s all part of the conditioning of the manipulative sales process that has become the norm.

There is such a lack of imagination, that it seems adding a benefit or chopping the price is the only way to get noticed.

If you demonstrate why you do what you do, if you show the value of what you offer, then the price is of no relevance. Price fairly to start with and then provide something that is remarkable, worth paying for whatever the price, and the price doesn’t have to be anything other than just fair.

You are the arbiter of what’s fair, after all it’s what your time is worth.

It is not about using price as a tactic to sell, if you have to do that, then you have failed to communicate your cause, your reason for being, to the other party. All they are looking at is what you offer.

You are more than likely talking to wrong audience, as all you have attracted is the ‘laggards’ who buy everything based on price.

They are not your audience, you are looking for the people who buy you, for what you, and your business, stand for.

Build trust, loyalty, and something meaningful, and stick to your values, do not get seduced into using price as the tool to make sales.

There is always someone who will sell cheaper. Let them go there.

The answer is ‘no’.

The price of dropping your trousers

Price is one of these old school manipulative tools that is used heavily in business.

The phrase ‘they dropped their trousers on that’ is a well used one, especially when the purchaser is eagerly telling their peers about a great ‘deal’ that they negotiated.

The fact is that most businesses have built manipulation space into their pricing model and therefore ‘deals’, if that’s what you’re after, are rarely a deal.

How about running a business honestly and straight-forwardly. Whereby you price fairly to start with, demonstrate the more important value of being part of your business journey and then not needing to sell.

Demonstrate your ‘why’, your reason for being in business, put your values into it, price fairly and then there is no need to sell or manipulate your customers with the ‘price’ tool. They will gladly buy and stay loyal, even when others attempt to lure them away with price.

Stop discounting, stop over-inflating your prices and stop manipulating. Simply be honest, value-driven, fair and inspiring. Otherwise the price of always ‘dropping your trousers’ will be, that it becomes the only tool you have to attract customers and sooner or later it stops working as there is no value in the transaction or loyalty.