Tag: patience

Growing an audience to last

Posted on by philipdodson

It is dependent on the type of audience you want, of course.

We can all share fluffy cat pictures, follow others – simply with aim of getting them to follow back, we can do many other forms of manipulations and gimmicks to grab an extra follower, listener, reader…You can buy them too.

In the short-term, this might work.

Longer term, it won’t, as your audience will simply be lured away by a better offer. Equally, most of them will not give a shit about what you share.

If you want an audience that sticks around and cares about what you have to say, then be 100% authentic, say what you think and share stuff that others like you will find, love and share. Create stuff of value, create great content, create stuff that would be missed, create work of care.

In the short to medium term, that requires hard work, thought and patience. Longer term, it requires us to continue that, however, it works, as your audience will be made up of people who love what you do and that is the best reward for our persistence and care. They’ll stick around and tell others.

Otherwise, we can always post another food-related selfie and hope our audience doesn’t get bored.

One thing can lead to so much

Posted on by philipdodson

I tell this to myself most days, now…’just keep going, Philip’.

Patience, that’s something I have not had a huge amount of in life until more recent years. I used to think that impatience was good, some macho hustle, before my mate Gary Vaynerchuk made it popular. Acting on impulse and getting things done is one thing and a good thing, but not being patient enough to keep going, to gain the learning, to adapt, to test is a bad thing.

I’ve increasingly realised, it is just that, keep going with things, modify, adapt, learn, but most of all be patient, great things come over time not immediately. They build by small, unnoticeable steps, so momentum builds and builds, but always slow at first, but then the momentum grows and grows like a hockey stick curve.

Especially when you feel shit, this is when it matters most. On good days, we can all fly along, on tough days we feel like we’re wading through treacle with lead boats on. We all have shit days.Then on those days, try saying ‘just keep going, Philip’. It’s more like ‘I fancy watching Netflix’.

There are times when you will doubt this, I do many times, but I always remind myself, when I’m thinking of giving up and not doing something, that doing just one small thing to keep the momentum going is better than not. Often, you do that one thing and I try to make it small, you feel good, well better, and you do a second and third thing. Previously, I could write days off, weeks off, even years, through not keeping going, through thinking about the big stuff and giving in and looking for the path of least resistance.

I painfully learnt and realised that one thing might just be the thing you have been waiting for to go forward, we never know and that is why I have learnt to just keep going. Publishing one more blog, writing one more journal entry, doing one more piece of art, whatever it is.

One thing can lead to so much.