Tag: New World Project

That one voice

Posted on by philipdodson

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We create something, we refine it, we polish and then we share it with the world. We have that feeling of accomplishment and pleasure in having finished it and shipped it.

We have overcome our doubting voices and then we hit the ‘publish’ ‘send’ ‘tweet’ and we wait. Or we do a talk and the audience clap and then we wait for the feedback.

We get a like, a favourite, a re-tweet and we’re happy. We get a lovely DM to say ‘really loved your talk’ or ‘a great post’ in the comments.

Often though, what we are really waiting for is the negative feedback, there must have been someone who didn’t like it.

Then it comes, either a comment after our talk or a negative feedback, a critic.

Then we go off into a spiral of doubt and we say I knew ‘I shouldn’t have said that’ or ‘included that section’, and so the list goes on.

There may have been 25 likes and one ‘dislike’, but it is the one dislike that we focus on in our heads.

Two things I have learnt.

1. not everyone is going to like our stuff, and that’s great as we are not here to create bland stuff for the masses.

2. the one voice does not matter, as the critics are sitting on the sidelines, while you are in the ring taking the ‘punches’ and being brave enough to do it.

How about a discount?

Posted on by philipdodson

25percent off

How about a discount?

No.

Why do we over inflate our prices in order to build in a buffer, for the inevitable price negotiation?

It’s all part of the conditioning of the manipulative sales process that has become the norm.

There is such a lack of imagination, that it seems adding a benefit or chopping the price is the only way to get noticed.

If you demonstrate why you do what you do, if you show the value of what you offer, then the price is of no relevance. Price fairly to start with and then provide something that is remarkable, worth paying for whatever the price, and the price doesn’t have to be anything other than just fair.

You are the arbiter of what’s fair, after all it’s what your time is worth.

It is not about using price as a tactic to sell, if you have to do that, then you have failed to communicate your cause, your reason for being, to the other party. All they are looking at is what you offer.

You are more than likely talking to wrong audience, as all you have attracted is the ‘laggards’ who buy everything based on price.

They are not your audience, you are looking for the people who buy you, for what you, and your business, stand for.

Build trust, loyalty, and something meaningful, and stick to your values, do not get seduced into using price as the tool to make sales.

There is always someone who will sell cheaper. Let them go there.

The answer is ‘no’.