You never know

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When you first talk with someone, you never know at that point where that conversation may lead.

Yet all too often, we are pre-programmed to judge people and their potential worth to us.

We look at someone’s business card and title, then decide whether or not to talk with them. We ‘target’ people based on all sorts of judgements, and sure experience will give us a view on these things.

However, if we approach meetings and conversations with an open mind and a willingness to go with the flow, then it is amazing just what might come up. This is part of the magic of life, that too many are willing to forgo for a quick fix.

One of the biggest obstacles to this happening is the culture of instant gratification, where no one is prepared to wait for results to happen. Yet the most successful people, have a long-term thinking and know that small things, done regularly and well, build momentum and results come. They realise that a curious and open mind is more likely to unlock the best things in life.

Not only do things happen, but for the patient and committed, bigger results come, than for those who took the short cut, to instant and short-lived outcomes.

It takes hard work and time to create anything of substance and meaning, don’t be tempted by low hanging fruit.

Analyse that

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What time of day is a good day to post my blog? When should I send my newsletter? How many tweets an hour? What? What? What?

Yes some of these things are important to analyse, and far smarter marketing ‘experts’ than me will be able to answer them.

However, what I have learned is, what you write, the content, is what matters.

If you create genuine great content, that is different, challenging, and transmits your message clearly, then it won’t matter how much you analyse it, it will find the audience that you are seeking. The right people will find you.

We are not looking for everyone, just the ones that find our message inspiring enough to be curious about us.

If you keep creating a great message, they will keep coming back and tell others.

It might take longer than a more analytical and planned approach, but it will lead to more meaningful results.