What time of day is a good day to post my blog? When should I send my newsletter? How many tweets an hour? What? What? What?
Yes some of these things are important to analyse, and far smarter marketing ‘experts’ than me will be able to answer them.
However, what I have learned is, what you write, the content, is what matters.
If you create genuine great content, that is different, challenging, and transmits your message clearly, then it won’t matter how much you analyse it, it will find the audience that you are seeking. The right people will find you.
We are not looking for everyone, just the ones that find our message inspiring enough to be curious about us.
If you keep creating a great message, they will keep coming back and tell others.
It might take longer than a more analytical and planned approach, but it will lead to more meaningful results.