Tag: marketing

Two things

Posted on by philipdodson

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There are two things in business to consider:

1. Great experience

2. Great marketing

If you create great marketing and the experience sucks, then don’t be surprised in today’s connected world, that the reviews and lack of shared experience of your business starts to hurt.

Equally, if you have a great experience, but you can not inspire anyone to use you or others can’t find you. Then don’t be too surprised if the till is not ringing.

If you can master wonderful, inspiring marketing and then deliver a great experience, that not only gets people coming back, but more importantly, gets them to share that experience with others. Then you will have a great business.

No need to sell. Others will convince themselves, and more people, that your product or service is fantastic. You inspired them to visit and delivered something exceptional. What more could any business need to do?

Analyse that

Posted on by philipdodson

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What time of day is a good day to post my blog? When should I send my newsletter? How many tweets an hour? What? What? What?

Yes some of these things are important to analyse, and far smarter marketing ‘experts’ than me will be able to answer them.

However, what I have learned is, what you write, the content, is what matters.

If you create genuine great content, that is different, challenging, and transmits your message clearly, then it won’t matter how much you analyse it, it will find the audience that you are seeking. The right people will find you.

We are not looking for everyone, just the ones that find our message inspiring enough to be curious about us.

If you keep creating a great message, they will keep coming back and tell others.

It might take longer than a more analytical and planned approach, but it will lead to more meaningful results.