Tag: Blogging

Starting to change the world with soap

Posted on by philipdodson

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So I wrote last week about about making some changes, so I have.

I bought some new soap for the hub. Not just any old soap, but soap that is free of all that nasty chemical stuff, so good for the health and the environment too.

Job done. WOW, it’s easy this changing the world stuff!

Well, it is not that easy is it, but it is one important first step of many, many more. You see you have to start somewhere, and putting all my values and ‘why’ into my life and business is that start. I can not possibly expect people to be inspired if I don’t.

I realised that a gap had appeared between some of my own core values and that of the business. I care about the world, health and the environment. So the soap is just a symbol of the changes I am implementing. It wasn’t even a business decision, it just happened that way, I did think about simple things, that collectively make the whole.

I am changing the water supply too, no more plastic bottled water or plastic cups. I am installing mains filtered water, so no more deliveries either, which is better for the environment. Not having the plastic is a big thing for me.

I am old (48), and I remember, as a kid, a time when many things you drank came in glass bottles, that you took back to the shop and got money for returning the empty glass bottle. Now nearly everything we drink comes in plastic. Plastic degrades and has all sorts of health implications for us humans. So I am now trying to move away from plastic, not an easy task, but one I am determined to succeed in at the hub and at home.

These couple of small things are all part of a journey to change, it is the 2nd and 3rd steps in my ‘1,000 mile’ journey to make a difference to the world.

I am starting on my New World Project step by step, day by day to involve more people, to make those small changes, that will over time build momentum and turn to something bigger.

The world won’t change by itself, we all have an obligation in this connected world to influence others. For the first time in humankind’s history, we have the tools to connect our values, ideas and thoughts to a global audience.

Let’s work together to build a new tribe, a new movement that will build a viable alternative that focuses on all of the human race and not on a few.

The price of dropping your trousers

Posted on by philipdodson

Price is one of these old school manipulative tools that is used heavily in business.

The phrase ‘they dropped their trousers on that’ is a well used one, especially when the purchaser is eagerly telling their peers about a great ‘deal’ that they negotiated.

The fact is that most businesses have built manipulation space into their pricing model and therefore ‘deals’, if that’s what you’re after, are rarely a deal.

How about running a business honestly and straight-forwardly. Whereby you price fairly to start with, demonstrate the more important value of being part of your business journey and then not needing to sell.

Demonstrate your ‘why’, your reason for being in business, put your values into it, price fairly and then there is no need to sell or manipulate your customers with the ‘price’ tool. They will gladly buy and stay loyal, even when others attempt to lure them away with price.

Stop discounting, stop over-inflating your prices and stop manipulating. Simply be honest, value-driven, fair and inspiring. Otherwise the price of always ‘dropping your trousers’ will be, that it becomes the only tool you have to attract customers and sooner or later it stops working as there is no value in the transaction or loyalty.