Tag: Blogging

Give it a go

Posted on by philipdodson

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It’s funny how we live one life in our heads often, and then a separate one outside, in the real world.

So we have lots of thoughts, and we almost live out a dual life in our heads. When it comes to actually doing that thing out loud in the real world, we hesitate, and often just carry on with that thought in our heads.

Sometimes that’s ok, as we all at times have thoughts, that on reflection weren’t the right ones, and it is good that we do not share every single thing with the world.

But conversely, some of our very best stuff just remains in our heads, never giving a public airing. That is a shame, but it is how a good deal of life goes, for a good many people.

Imagine how many people went to their graves, perhaps with some of the greatest things that human kind could have created, and they never happened.

What a different world it could have been.

What if Sir Tim Berners-Lee, who came up with the internet, hadn’t bothered, what if Ernest Rutherford, who split the atom, hadn’t split it? What if…the list could be endless, and you are potentially the next ‘what if’ person. None of us realise what we are truly capable of and we only find out by doing it, by giving it a go and that is it.

Giving it a go, otherwise all that unused potential in all of us will go to the grave and rest there for all eternity.

Go out and try something new, something different.

How about a discount?

Posted on by philipdodson

25percent off

How about a discount?

No.

Why do we over inflate our prices in order to build in a buffer, for the inevitable price negotiation?

It’s all part of the conditioning of the manipulative sales process that has become the norm.

There is such a lack of imagination, that it seems adding a benefit or chopping the price is the only way to get noticed.

If you demonstrate why you do what you do, if you show the value of what you offer, then the price is of no relevance. Price fairly to start with and then provide something that is remarkable, worth paying for whatever the price, and the price doesn’t have to be anything other than just fair.

You are the arbiter of what’s fair, after all it’s what your time is worth.

It is not about using price as a tactic to sell, if you have to do that, then you have failed to communicate your cause, your reason for being, to the other party. All they are looking at is what you offer.

You are more than likely talking to wrong audience, as all you have attracted is the ‘laggards’ who buy everything based on price.

They are not your audience, you are looking for the people who buy you, for what you, and your business, stand for.

Build trust, loyalty, and something meaningful, and stick to your values, do not get seduced into using price as the tool to make sales.

There is always someone who will sell cheaper. Let them go there.

The answer is ‘no’.