Tag: New World Project

Two things

Posted on by philipdodson

IMG_4904

There are two things in business to consider:

1. Great experience

2. Great marketing

If you create great marketing and the experience sucks, then don’t be surprised in today’s connected world, that the reviews and lack of shared experience of your business starts to hurt.

Equally, if you have a great experience, but you can not inspire anyone to use you or others can’t find you. Then don’t be too surprised if the till is not ringing.

If you can master wonderful, inspiring marketing and then deliver a great experience, that not only gets people coming back, but more importantly, gets them to share that experience with others. Then you will have a great business.

No need to sell. Others will convince themselves, and more people, that your product or service is fantastic. You inspired them to visit and delivered something exceptional. What more could any business need to do?

Free yourself from perfection

Posted on by philipdodson

IMG_4903

Perfect – to be completely free of faults or defects.

Perfect is something we are often conditioned to strive for, but why?

Why do we yearn to be perfect or have things that are such?

Yet the most interesting things, that we really love and desire, are imperfect. Imperfect in a way that we can not always put into to words, but the feeling is so strong.

Imperfect is interesting, creative, different, exciting, fun, it has a story, it has a meaning, it has sacrifice and passion. Imperfection is full of positivity, free from judgement and is a place of accepting things for what they are.

Perfection is only possible for a moment and then something or someone will spoil it with criticism or improvement. Perfect is boring, unremarkable and is a negative drain on our energy. It is a way of controlling us to keep working harder, to comply, to follow the rules.

Break the rules and celebrate being imperfect and realise that imperfection is what makes life a wonderful gift.

Free yourself from the slavery that is perfection.