A cherry on top

So today, still on holiday in Fuerteventura, I was impressed by the simple things that the FuerteCharter boat company did to get a full boat, well actually two full boats versus their competitors, who didn’t fare as well.

They all had branded uniforms, their sales hut was subtlely more prominent than the other companies with much better imagery, and right at the top they advertised that they were ‘No1 on Trip Advisor’. The sales person was very well trained, the booking was done with ease and then on the day everything was well organised, the staff on the boat were fun and good at getting you all feel special and one in particular was great at creating an atmosphere of enjoyment. 

Picking the right people is crucial and the little touches, like being greeted when you arrived back and asked if you enjoyed it and if you need transport back to your accommodation. A speed boat to take you from the catarmaran to the Island, drinks served to you, a simple but good lunch.

Everything on the boat was organised, the tour was run very smoothly and it was great value for money.

At this stage you could say, well that is what they should do, but sales and marketing can be great and then the delivery does not match. They did both very well.

But the cherry on the cake was when we were coming back into the harbour, in front of all their future potential customers, the main guy very cleverly cranked up the music and got us all up on the front of the boat dancing and looking like this was the best boat tour we’d ever had. So onlookers got the message and our last impression was a great feeling of a fun trip.

It was a great trip, I would thoroughly recommend FuerteCharter and a great business lesson to add a little something special for others to see, without it being too cheesy or manipulative.

Business can be plain sailing if you take care of the small details and then put some icing on top.

Special moments

I am currently on holiday with my daughter, she has finished her exams and this was treat for her.

Today, we walked along the beach in the sun dipping our feet in the water and then we stopped and sat with out feet in a rock pool, with little tiny shrimps and fish that were swimming around our feet and legs.

The water was really warm, the sea was coming in behind us on to the rocks, the sun was out and we were sat overlooking a volcanic island.

Simple things are definitely the most special.

These are the moments that matter in life. Make sure that you take time to have as many as you can.

We rarely look back in life at the end on the things that we owned, but we remember all the special moments and often regret not having more of them.