Tag: different

Light not darkness

Posted on by philipdodson

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We live in dark times, full of judgement, anger, hate, war, poverty, homelessness, over consumption, destruction of the planet, climate change and the list can go on.

The established, wealthy elite, that control us and the planet sell us the darkness.

We need to choose light.

It is a choice and those who are brave enough to make the choice to be different will get the rewards of a more meaningful, happier and fulfilled life.

Choose to be kind, empathetic, supportive, loving and giving. That is the only way to change the every growing darkness that is falling over human kind.

This is not to do with organised religions, this is not do with pulling down one system to replace it with another controlling one. This is about building something truly different that will take the human race on a new journey.

It is possible, it is a question of faith, a question of all of us being brave enough to stand up and to create a free, equal and loving world for all.

Choosing the positivity of light over the negativity of darkness is how we build a better world.

Who wouldn’t want to do that?

Pitching, what’s that about?

Posted on by philipdodson

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I’m off this evening to do run my workshop on pitching and presenting, as part of Echo ++.

So this is not a shameless plug for my workshop.

The point of the workshop is to focus on being different, standing out and realising everything that we do is ‘pitching’.

What I mean by ‘pitching’ is marketing, and marketing is every single thing that we do in our business. The way we speak, how we answer the phone, our blogs, our social media, our website, our invoices and so on.

It is all about demonstrating our values, being different and articulating ‘why’ we do what we do.

It is not about manipulation and sales, unless all you want to do is build a business on short-term tactics, like price, and run the risk of being out-manipulated by others.

It is about inspiration and creating a situation where people want to be part of your journey and become evangelists for your business. They do it for themselves, as your ’cause’, your ‘movement’, your values, all resonate with them, and they want to be on-board.

Loyalty can’t be bought, it comes from something more meaningful than benefits, features, price and motivation.

It comes from creating our very best work, that is has story behind it, based on values, and is different from the bland mass market.