Uru people and saving the human race.

"Uro boy" by Christopher Crouzet - Own work. Licensed under CC BY-SA 3.0 via Commons.
Uro boy” by Christopher CrouzetOwn work. Licensed under CC BY-SA 3.0 via Commons.

While having dinner on the beach with the everyone from the Copass Camp, in Corralejo, Fuerteventura, at the strangely named Waikiki restaurant.

Although sounding very touristy, it is not at all and the food was awesome. Half the group had amazing Chateaubriand steak, which they cooked to their liking on the hot stones at the table and other half of the group, we had super tuna fillets.

Not sure how relevant any of this is yet to the title, but in any story it is important to set the scene.

So at one point Stefano, co-founder of Copass, was talking about a trip he made to Peru, and especially he talked about these native people, who still lived on islands in the middle of lake Titicaca, and how they lived.

I found out from Wikipedia this morning that they are called the Uru people, they live on floating islands, which were originally for defensive purposes.

The interesting thing about these people, that even in the 21st century, they live a simple existence, relatively free of technology and the things we all take for granted in the ‘first’ world (not a term I like, but a label we can all understand).

We also talked a little about the nomadic people of Mongolia, and having watched Ewan McGregor’s bike ride round the world, where they passed through Mongolia, the thing that struck me about these people, is that to many they would seem to have nothing, but in fact they had everything they needed. They are happy.

Stefano also talked about the amazing community that Uru have and there is no money, people do everything for the community. So the little money they do have is raised from the ferry, enabling to buy some essentials they need from the outside world. Again they were happy people, not feeling unworthy because they didn’t have an iPhone 6s or troubled by poor broadband speed.

I blogged a while ago about the idea of not having money, of resetting everything and everyone to zero, and then perhaps using the Echo model, where everyone’s time is worth the same, 1 Echo for 1 hour of time, you could stop a tiny few on the planet accumulating much needed resources.

We would not need to work in the same way, as we wouldn’t need to earn so much money, as an element of what we all did would be for the community.

This may seem to many as fluffy and utopian, but you know what, with $61 trillion owed in debt, who to, I have no idea, isn’t it time we ditched money and found a better system. In fact in the time it took me to look up that fact $2m of interest had accrued.

One that will enable us to ensure as a human race that no one is hungry, homeless or poor, to ensure that the wealth of the community, is enjoyed by everyone in the community, not just a tiny elite.

Yet another interesting chat during our camp here and more evidence of when people get together to work, and live together, no matter where that physical connecting point might be, that you can discuss ideas and perhaps collaborations can form to help construct an alternative.

The way to save the human race is to connect, form communities of people from all over the world and to bypass the system, that most are forced to serve and comply with.

Not selling is the new selling

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I have spent most of my life building businesses either for others, or my own.

I have mainly been focused on the sales/business development and marketing, and having spent a long part of my life selling, I know realise that less and less people want to be sold to.

The businesses that I like to be around and to buy their ‘stuff’ from, are the ones that do not sell.

Selling has evolved in most cases into a manipulative, often a very cynically driven process, that feels like you are simply being dragged into their sales funnel, for processing, before they move onto the next fish to trap in their net. Sure many have got really good at dressing this process up as something more ‘genuine’. Often overlaying their promotions with joyful tunes and fluffyness.

The reality is, it is simply a process, driven by making the revenue numbers look good and is just another part of the bland, homogenised industrialised system. Their is very little to choose between one bland entity or another, other than the latest sales offer.

The truly genuine businesses are interested in inspiring people with their story and are interested in building relationships with their customers or potential customers. They are only interested in speaking with the right audience, the ones that will become the true advocates of their business, the ones who will share their values and cause.

They want to make it easy to buy from them, as they make it easy to connect with them, and they want to get to know you. They want to build a bond, a trust and they want to keep that relationship going.

It is all about a clear message, it is all about businesses inspiring the right audiences to follow them. But the moment you choose the sales approach, you are choosing to simply create a commodity to sell to satisfy a need of others.

Choosing not to sell, means that you have decided to create a meaningful product or service, that will inspire people to want to join in and to become part of your journey, part of your community and that will never need any manipulative sales techniques to trap or keep customers in.

That’s why I am here at the Copass camp, because the people who founded Compass fundamentally have done it based on inspiring, based on values, building a community and not on selling.

That’s yet more evidence as to why coworking is the future of business and it is all about people.