Tag: Business

It’s in the heart

Posted on by philipdodson

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It won’t matter how great your idea is, how awesome your marketing plan is, or how much money you can get invested unless it is in your heart.

People watch business reality TV or read a guru’s book and soullessly try to ‘hustle’ and create passion.

You can’t artificially create it, it comes from your heart.

If you truly have a powerful reason why you do what you do, then you will have that real passion from the inside and you won’t want to talk about products, features, benefits, techniques, you’ll be bursting to tell your story, to inspire, to sing with all your heart.

If you don’t have it, then find something else to do and don’t stop searching until you fall in love with something.

Pitch away, no one cares

Posted on by philipdodson

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We spend a great deal of time trying to perfect our pitches, we attend seminars, retreats, buy books and listening to ‘experts’ all telling us how to deliver the ‘killer’ pitch.

The reality is no one cares anymore for our pitches, and in fact, they were too busy rehearsing their’s to be listening to yours anyway.

Want more business?

Then connect with people, help them, share something with them and give them something useful. Build trust, build a relationship and most importantly tell your story so that you inspire them to want to be part of your tribe.

Manipulation and sales are dead.

The truly genuine successes in life are the ones who don’t care about perfecting a pitch or what everyone else thinks, they create something that matters to them and share it with people who will care as they are connected.

The mass is melting and disappearing with it is the perfect pitch.