Helping others become even better versions of themselves
We can always do it cheaper, easier, make it average and sell it big to the masses.
There is no art in that, no craft, no aspiration to do better. It is a job instead of creating.
Alternatively, we can do something that matters to us, something that is meaningful and worthwhile. Something that makes a difference somewhere to you and the world.
It requires patience and a belief in your cause. A willingness to not settle for ‘good enough’.
However, the wait is worthwhile.
Don’t build widgets.
Was a car built to go from a to b? After all, humans had been able to do that by foot and horse for thousands of years
It was built to create opportunity that fast and independent travel could give individuals. The opportunity to have freedom.
If you create for functional reasons at best it will be just that.
There is already a mass of average functional low-value stuff, so no point in creating more.
People buy and keep buying creations that touch their emotion. Something that stands out and makes a difference.
Think about the cause, the passion, the mission not the function, even if you’re in the widget business.
Philip Dodson 