Tag: Business

If you don’t have time

Posted on by philipdodson

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If you don’t have the time it takes to build something of meaning, that will last, then best not to start.

Businesses that matter and last, take time.

For your marketing to reach the right audience and build trust and engagement takes perseverance to create something that they would miss.

Relationships do not become strong instantly, you have to commit to it.

A community is not a strategy, it is a serendipitous collection of people, who come together for a common goal, set of values, purpose and to support and help each other. It is not a quick fix.

Business is not about money, it’s about people and bringing people together takes time. Whether that is customers, employees or partners.

Reinventing the workplace, yawn.

Posted on by philipdodson

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There has been a lot of noise about the future of work and the reimagining or reinventing of workspace.

But is it really being transformed or has it just been prettified with beer on tap, hammocks, Fussball tables and a name change to sooth the real agenda of efficiencies?

Since people chiseled stones in caves around a fire until more recent times, the workplace was social and human. Then the industrial machine came, stripped out inefficiency, de-humanised it and made it the anti-social workplace.

Perhaps if we put the human factor back to the top of the list of priorities and not cost-effectiveness, then work could become a social and humane place/activity that inspires rather than enslaves or coerces people to perform shallow tasks to build other people’s dreams in a miserable emotional and physical environment.