If you think it’s willpower…

Then how many of your New Year’s resolutions are you still sticking too? How many even made it to the end of January?

The change of the date, or listening to something motivational, or having to do something plus willpower will not be sustainable.

You have to have a purpose, your ‘why’ power and you and you alone have to really want to do it.

Nothing is sustainable without a purpose behind it.

The purpose and what we do is personal and does not matter.

No ‘why’ power it won’t last.

Putting the cart before the horse

This is what most businesses do.

They focus on the detail or the benefits of their products or services before actually looking at why their business even exists.

Like choosing what food to put on your restaurant’s menu before you’ve clearly defined the concept.

We go for the easy as we can all talk about what we do or the benefits of our offerings. It’s much harder to talk about our company’s purpose or why we do what we do.

If you start with a purpose, a mission, what you stand for, the business’s values and then it’s so much easier to get the details right and align everything.

It’s then easier for the right people to fall in love with what you do.

Mass produced generic services and products that sell on benefits and features are in a one way race to the bottom and very few remember them when they’re gone.

Long lasting businesses that people care about take time and a willingness to follow a mission, a purpose and stick to it.