Helping others become even better versions of themselves
We need many things.
Others like to tell us what we need to do.
We need this.
We need that.
I need.
You need.
Need, need, need, need……NEED.
It’s not what we need that makes life magical or matter.
It is what we want.
If you want something enough, you can choose to achieve that dream and you’ll be inspired to achieve it.
If you just need it, you won’t, need is functional, dull, necessary.
Want is inspiring.
In business people often use the excuse that their competitors have a bigger budget, with a better this and that. Bigger customers, bigger resources, bigger…..
‘They can just buy customers’ etc, etc.
The thing is if your business strategy was based on trying to out ‘muscle’ your competition, it was a failed strategy in the first place.
If your business strategy is to do what your competitors do and simply compete however you can, then that was another failed approach.
Don’t worry about your competition, worry about your business and creating something special that people want, something that they will market for you by telling others, by sharing the experience with other like-minded people in their network.
It’s not about out gunning others, it’s about creating something others desire and want to share.
Bigger is not better – better is better and often it is smaller than you kid yourself you need it to be.
Philip Dodson 