Tag: vision

Marketing, an inside job.

Posted on by philipdodson

Many businesses talk about how important their people are and then do little about it. They are too busy marketing to the outside world.

A business is a myth, it is not a real thing, it is a thing in the ether, a thing registered on paper. What makes it real, makes it human, brings it to life are the people. They are the tangible elements.

Every single thing that a business does is marketing and the delivery of the service comes from people, the staff of the business. Employees make every single business.

Happy, inspired staff, make for happy inspired customers and those customers spread the word and that brings new customers to be inspired.

So marketing to staff the vision and story so they are inspired is more important than telling the outside world. Passion comes from people not about us pages on our websites.

Marketing is an inside job.

Change your lens

Posted on by philipdodson

Often we do not listen, we hear, but do not listen. That is because we are fearful of being wrong with our own views, or scared that the polarised camp we are in may well be wrong too.

Very few things are so simple as to be a case of one option or the other and that is what we are frightened of, so it is easier to shut down, close off, hide, pretend there is no other view.

Take a moment to choose to embrace the opposite view more than the one you currently believe, walk a mile in the other sides shoes, put on their lens for a day. Change the lens and see another view and look without evaluation or judgement, just observe.

Maybe, just maybe, we would be able to come together as a human race instead of being hatefully apart.