Same paint pot different label

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We sit at ours desks, working for someone else.

We are creating value for that business and are exchanging the value we have created for an income.

The value is shared by our boss/bosses and the cost of running the business.

This is disheartening. So we leave to set up as a freelancer to create the value for ourselves only.

The key to success with this route is to create something truly valuable, something new, something different, to solve something that we passionately care about.

If we are hoping to offer the same ‘paint pot’ with a different label on, don’t be too surprised if we do not create a lot of value for ourselves and we may end up with little or no income.

Value in any business is created by providing solutions to your customers’ challenges, valuable enough that they are prepared to pay what it is worth and that is not about price.

Meaning not money

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If what you are doing has a real meaning to you. If it is likely to resonate with an audience you have created, and enhance their lives, no matter how small that enhancement might be, then that is happiness and ultimately success.

If you are merely creating something for any audience, and you’re only successful outcome is to make money no matter how, then it will not enhance yours or the lives of the people you touch in anyway.

It is a simple choice, do something meaningful or do something that only provides an income. Why would you spend an entire lifetime to choosing an income over meaning?

True wealth and riches, not monetary wealth or riches, but a wealth of happiness and a rich life doing something that reaches the soul, is surely all that matters.

So being financially rich means selling your soul and missing out on a life of meaning, missing memories, missing time with the people who matter and missing sharing your unique talents to the betterment of others. It often means overriding your values to make that money, if money was the only reason for doing what you do.

The poorest in terms of money can have the richest lives.