Tag: Social media

Cheating yourself – like, share, RT….

Posted on by philipdodson

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OK hands up, who has liked, shared or RT’d a post, article, blog, video etc without even reading or watching?

OK so maybe I’m the only one.

We live in a content saturated world and we all apply the ‘shit content’ filter now to be able to cut through the jungle of ‘blah, blah, blah’ to the stuff we like.

However, I am also noticing now how many people robotically will like an Instagram post, a blog or other content simply because it was tagged with #WhateverBollocks.

It’s like the ‘follower’ junkies who think they are popular (not sure who wants to be that) hoovering up followers with insincere tactics to get you to follow them, like the people who don’t know you blowing smoke up your arse on LinkedIn by endorsing you for a skill you don’t have. Now we have the sharers, who don’t look at what they’ve shared.

For me I say, carry on, as you’re the ones missing out, as you are cheating yourself of the great content, or maybe not so great, that you’ve blindly shared.

I for one will only share stuff I have read and genuinely like, not because the poster is popular or demands it to be shared.

Please feel free to share this LOL.

The two tiers of technology

Posted on by philipdodson

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Yesterday I did our usual weekly podcast with my mate Bernie and by chance, we had an opportunity to chat with Julio about Blockchain.

I have been trying to find out more about Blockchain, as it is becoming a much talked about technology. I know it’s been around a while, but we’re a bit backward in London!!

But the thing that struck me, while talking with Julio and we referenced it in the podcast, we are living in a two-tiered world when it comes to technology.

Brian Solis coined a fantastic term in his great book ‘What’s The Future of Business’, he called it ‘digital Darwinism’, where many are getting left behind as technological changes at lighting pace. He said ‘when society & technology evolve faster than our ability to adapt’.

We do have a generation c, a connected generation, however, posting on Instagram, sharing experiences on social networks, buying stuff online based on reviews is one thing, keeping up to date with technology and the real impact it could have on the world, is another thing entirely.

There are about 2 billion smartphone owners globally, so that means there are 5.5 billion who are unlikely to be part of the connected generation and are unlikely to know about Blockchain. However, out of those 2 billion smartphone owners, I wonder how many are familiar with Blockchain and how it could completely revolutionise the world?

I still don’t completely understand it and I am not sure how it will impact the world. But I am very curious to see how.

But we do have a two-tier tech world developing, where many are not even aware of what is there. That is not a criticism or judgement, it is an interesting fact of our rapidly changing world and is almost unique in the history of the human race.

I believe that many in the world will use technology to bypass the current established operating system and that will bring about great change, much of which the masses will not be aware of until it has happened.

Technology, used in the right way, has the ability to solve the challenges facing the human race, it is up to us to connect, find out more and get involved in helping this revolution happen. It is the only way we will change the historic situation of the few controlling the many to a world run for all the human race.

Finally, there is undoubtedly an unknown third tier of technology, that is kept from all of us. Let’s hope change can happen fast.