The 3 F’s and the scale of 1 to 10

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The 3 F’s, otherwise known as flight, freeze or fight.

These are nearly always our initial reaction to a perceived threat. The reaction comes from the limbic brain, our chimp brain. Now back in the early times of Homo Sapiens, many threats were like real threats, physical life or death type situations.

The chimp brain is stronger than our human brains, so it dominates our decisions, and it reacts quicker too. In the case of a large truck heading towards us at high speed that is great, as freeze or fight doesn’t end well. The human brain will be pondering the probable outcomes logically and rationally all the way to the morgue.

We need that chimp brain, even though the physical threats are for most of us pretty rare now. However, when it comes to the emotional or verbal threats and situations that the chimp still very much perceives as a threat, then the 3 F’s are not the answer.

Sure initially we react with anger, hurt, and all the other emotions to what people say or do, the emotions of others are hardest to deal with. We might hide from situations, run away, we might react angrily or simply become the ‘rabbit in the headlights’ and make no decision.

The solution is to pause before action, allow the limbic brain to react in our heads and do not try to stop it. Then look at the situation in terms of this simple scale. 1 being not really that important to 10 being life or death situation, so very important.

Using a brief moment to measure the situation gives us a chance to bring some logic and rationale into play and that gives us time to react in a more measured way.

As we will realise that most of the time when our chimp is upset it is nearly always down at the bottom of the scale near to 1 not at the high end near to death.

If you react with anger, aggression and hostile emotions, then the other person will usually engage their chimp brain and the win at all cost mentality will be used by both parties, with usually a pretty poor outcome, even for the ‘winners’.

We do need emotions, otherwise, life would be dull and boring, but let’s use the emotions of love, kindness, and empathy. Not anger, aggression, hate and emotional or physical violence.

Apart from rare physical threats, measuring the situation on a simple scale of important or not is better than any of the 3 F’s.

Being weird and a phone booth in the desert

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Today I listened to the latest episode on my favourite podcast 99% Invisible hosted by Roman Mars. The episode was titled ‘Mojave Phone Booth’.

It was the story of guy called Godfrey Daniels who on the way back from a trip read about this phone booth in the middle of nowhere in the desert. This was late 90’s so long before the connected world of smartphones.

So fascinated, he began dialling the number every day to see if anyone would answer as he was not sure he even believed it existed. Well after a month someone answered and indeed verified that it was a real phone booth in the middle of the Mojave desert.

Godfrey eventually found the location and set off to visit the phone booth, which was down some dusty track off the main road.

This was the late 90’s and the internet was starting to catch on and he created a website for the phone booth. To his complete surprise it became a hit and soon not only were people phoning the number from all over the world but visiting it too.

In fact, the number of visitors leads to the phone booth eventually being removed in 2000.

The point of this is. In the world of mass everything, it is often, even more so than in the late 90’s, the weird that attracts people.

A computer engineer can make a phone booth in the middle of the desert a global attraction. He had to be determined and follow his passion for discovering it and then tell others. That is what we have to do with our weird ideas, be determined to succeed and with passion, share them with the world.

Now with the over-saturation of the internet with mass, the only way to stand out and be different is to bring your unique and weird ideas to life.

Mass is not only dull but it’s melting away.