Tag: messages

Market to you

Posted on by philipdodson

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If you want to know what to put in your marketing plan and how to reach your audience, then do it as if you were marketing to you.

For many now, we are our own business as freelancers and solopreneurs (awful word that).

If we think about what we like, what attracts us to a product or service, how we like being marketed to. There is a good chance amongst the 7 billion others that we share the world with, that there might be a few others like us. A few that share our values, our cause, and align to what we are offering.

We are not here for everyone, we are here to connect with the people who matter to us, the people that are on our wavelength.

So if you want like-minded souls as customers of your business, then create a business for you and share it with world as if you wanted you, as the customer.

Too often we try and fail to market ourselves to people not like us and to people we do not understand.

The sound of silence

Posted on by philipdodson

There’s a great song by Simon & Garfunkel called the ‘sound of silence’. It is all about people’s lack of ability to communicate – ‘People talking without speaking, people hearing without listening’.

It is interesting how often we do not really listen to what is actually being communicated to us, either verbally or by other signals. Either from our own inner voice or that of others.

Then when we get to the talking part, how often do we miscommunicate what we really want to say?

We often say things, either without thinking or knowing, where we are not saying what we truly think, because we are being held back by fear.

If we want to avoid silence in response to our communication, then we need to learn how to speak more effectively and articulate more clearly what we really want. In addition, we need to learn to actually listen and comprehend what is really being said to us by others and our own voice.

We need to think about how our messages will effect others and ourselves.

If our message is not being heard, or we are hearing nothing back, may be it is time to look at how we are communicating.