People get very intense about branding and having the right image.
Better to get the story right first otherwise how can you have the right brand?
As Simon Sinek says ‘start with why’.
Tag: Business
Save money
We can always save money in business, install cheaper, cut corners, water down the mixture, cut wages, and so on. There are many ways to reduce costs.
The problem is that we are trapped in a price-conscious business that is in a race to the bottom with the other businesses in that trap.
Savings equal lesser quality and lower price.
If we create value then the price is not the driver and quality is.
Saving money is easier, building a business on value and quality, takes time and a willingness to overcome fear and risk.
Philip Dodson 