Tag: Business

Market to you

Posted on by philipdodson

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If you want to know what to put in your marketing plan and how to reach your audience, then do it as if you were marketing to you.

For many now, we are our own business as freelancers and solopreneurs (awful word that).

If we think about what we like, what attracts us to a product or service, how we like being marketed to. There is a good chance amongst the 7 billion others that we share the world with, that there might be a few others like us. A few that share our values, our cause, and align to what we are offering.

We are not here for everyone, we are here to connect with the people who matter to us, the people that are on our wavelength.

So if you want like-minded souls as customers of your business, then create a business for you and share it with world as if you wanted you, as the customer.

Too often we try and fail to market ourselves to people not like us and to people we do not understand.

Don’t do today, what can be done tomorrow

Posted on by philipdodson

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We are taught to never put off, always do it today, get it done etc.

Procrastination is seen as a bad thing.

It is.

Well only for the things that matter.

So the question isn’t whether to procrastinate or not, it is what to procrastinate on. We have to accept that there is not enough time to do all the things that we want to do.

However, most of the success in anything actually comes from doing less, but the things we do, need to be the ones that are going to make the biggest difference.

So look at your list, and if it is not going to make a difference, then procrastinate on it, not just for a few days, but permanently. It’s easy to spot what to procrastinate on, if it has been on the list a while, and nothing good or bad has occurred from not doing, then probably best to put it off for good.

Then for ones that make a difference, the few tasks, then grade them from most important to least and then procrastinate on the least for a while, allowing time to get the really important tasks done.

This is a hard habit to build, but life is all about forming the hard to form habits, and sticking to them.

Put off the unimportant, forever.