Tag: Business

No one says ‘we’re shit’ in their marketing.

Posted on by philipdodson

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We never write in our brochure, or on our social media feed, or our web copy, that ‘we suck’ or ‘we’re really shit’ or ‘our service is average at best’.

We all put that ‘we are the greatest’, so people receiving your marketing message discount all the glowing stuff you write about yourself, they heard it all before.

The best marketing ever, is what your customers say about you, not in some doctored testimonial, but that experiences they share about your business to the outside world via social media, reviews and word of mouth. Word of mouth is now one to many not one to one. So it is even more powerful than ever.

So the focus must be on creating an exceptional experience that others want to share, sure marketing must be good, but creating something truly worth sharing is the way to succeed and that takes thought, creativity and time.

Same paint pot different label

Posted on by philipdodson

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We sit at ours desks, working for someone else.

We are creating value for that business and are exchanging the value we have created for an income.

The value is shared by our boss/bosses and the cost of running the business.

This is disheartening. So we leave to set up as a freelancer to create the value for ourselves only.

The key to success with this route is to create something truly valuable, something new, something different, to solve something that we passionately care about.

If we are hoping to offer the same ‘paint pot’ with a different label on, don’t be too surprised if we do not create a lot of value for ourselves and we may end up with little or no income.

Value in any business is created by providing solutions to your customers’ challenges, valuable enough that they are prepared to pay what it is worth and that is not about price.