Tag: Business

Open at 9am at the pooch parlour

Posted on by philipdodson

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I walked past a newly opened local shop today.

It’s a pooch parlour for the titivation of dogs, yes unbelievable, we have so much affluence in the world in some places that we take our pets for a makeover and yet locally there is a food bank for humans unable to afford to feed themselves.

Anyway since it opened, I’ve been curious to see how well it would go, and I wish them well and success, even if I wouldn’t take our mutt there.

I noticed that the lights were not on, in fact, because they have frosted the windows, it always looks more like a pet funeral parlour rather than a place to wash and blow dry Bella (No1 female dog name apparently).

It’s Saturday morning, prime time to be prospecting for new punters, especially as they have just begun. So I checked the opening times and it said ‘Saturday 9am -‘ and I checked my phone, 9.30am. No sign of life. So I thought, well maybe they have already gone to the ‘dogs’.

It is the small things that often make or break any business especially new ones. If you advertise that you open at ‘9am’ then it’s best to be open.

You never know you could even be able to convert miserable dog owners like me into a becoming a new customer with a carefully staged dog biscuit for my mutt and a leaflet with a ‘1st time doggie manicure for free’ offer.

How much do you want to pay?

Posted on by philipdodson

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“Zero”.

That is the answer you are likely to get when you ask someone that question. Some may be kind and not want to offend. Most will see it as you not being confident in what you have to offer.

Most transactions are not decided on how much as a number, they are decided on by value.

More often people will choose the higher priced service or product. We are not looking for cheap. We are looking for something that we want and if you can offer what we want, then the price is not an issue. Well, ultimately, there will always be a price that will start to deter even the most ardent fan. But it is generally much, much, higher than we realise or think and we’re not likely to reach that point.

We buy on confidence and when you are not confident it won’t matter how low your price is, no one will buy it and the lower you go, the more confidence will fall in your product or service.

Instead, we could be thinking about how much value can I provide and how can I make it better value, not how cheaply can I offer it.

Price is irrelevant, value is everything.