Yes, when we write, we’d all like to be really insightful.
However, being insightful is totally subjective.
So don’t sweat about your insight, agonising over every word, simply just write.
Write what matters to you and do not try to second guess what others might like, you can’t. Well, like posting fluffy cat pictures on Facebook, sure we can blow smoke up someone’s arse and be popular, if that’s what you crave.
Forget being insightful, just really say something, as in REALLY say something.