Build value

‘Where’s the money in that?’ is the cry of people who need a salary and are willing to exchange their soul for money to buy trinkets.

Spend your life building value, which as it builds will provide you with all the resources you need to live a meaningful and abundant life.

Value takes longer to build but is so much more rewarding, longer-lasting and meaningful to our life.

It’s because you build long-lasting value by doing something you care about, something that matters and therefore you will create your best work. It will do the same to the people who love what you do and that’s why value is more valuable than a salary or making money.

The fake YOLO


The problem with the popularised mantra YOLO (you only live once), peddled by adrenaline junkies, gurus and people who have been sucked into the hedonistic vortex that the instant gratification culture has created, is that it fails to realise that this is a fake nirvana that can not be reached by leaping off a bridge attached to a giant elastic band. 

YOLO, so, what does that mean? For what purpose?

In order for us to move out of our current safety zone to a new one we need to handle our own fears and emotions, which is not some quick fix pill, popped and then we can suddenly live a life without fear and at warp factor 9 every day. 

The key to a fulfilled life is not a constant blur of JFDI milkshake, it is having goals that matter to us and then moving on at our pace to achieve them. We can only transition to a new safety zone when we feel comfortable and ready to do so and that can take time. 

However, we allow peer pressure to put us in a position, where even though on the surface, we are fitting in and living life at the percieved ‘edge’, deep down many wish they didn’t ‘fit in’. Uncomfortable in this forced fake place.

It takes bravery to stand out from the crowd and not succumb to the pressure to fit in and it takes more bravery to do it with patience. Ultimately, however,  it is more soulful and rewarding to do stuff that matters to us.

Real YOLO comes from being brave enough to do something different, to stay true to your values, to not fit in and to follow our unique path. It does not come from following the crowd heading to the instant gratification burnout of the mass culture fuelled by the short-term macho behaviour of thinking your ‘living it’.

You only live once but it is surely for purpose far greater in meaning than short term gratification.