Tag: Social media

Switched off the noise

Posted on by philipdodson

Noise…there is so much of it now, that it actually has no effect.

There are gazillions of tweets, Facebook updates, Instagram posts, articles, blogs, vlogs, newsletters, emails and so on.

We hope that if we make enough noise someone will notice and project us into the limelight. We want things to go viral, we want to have millions of followers, we want everyone to know about us. The reality is no one cares.

It’s actually better to be genuine, to be heard by those who matter and they are small in number and they are the ones who will love our story for what it is, not like us because we’ll like them back or follow for a follow back.

Noise is about manipulation and the ones who you are trying to reach that might be interested in what you have to say have switched off the noise. Don’t be noisy be genuine.

Build on your own land

Posted on by philipdodson

Might be an obvious thing to say, however, many still build on someone else’s land.

Building on other’s land is a risky strategy as you have no control over where you are gaining your business from. What if Facebook or Twitter or LinkedIn or whatever platform/network change, close, or you can not get access to? So if you only have your content, community, ads, call to action, the source of leads and customers on other people’s platforms then do not be too surprised if suddenly your business changes.

If however, you see them as very useful tools to drive people to your own land i.e. your website, inbox, newsletter sign up and face to face contact, then you are building your business on your own land that you have ownership and control.

Amazing how much we trust that things will be there forever when no one can predict what will happen beyond 12 months.