Tag: Social media

Analyse that

Posted on by philipdodson

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What time of day is a good day to post my blog? When should I send my newsletter? How many tweets an hour? What? What? What?

Yes some of these things are important to analyse, and far smarter marketing ‘experts’ than me will be able to answer them.

However, what I have learned is, what you write, the content, is what matters.

If you create genuine great content, that is different, challenging, and transmits your message clearly, then it won’t matter how much you analyse it, it will find the audience that you are seeking. The right people will find you.

We are not looking for everyone, just the ones that find our message inspiring enough to be curious about us.

If you keep creating a great message, they will keep coming back and tell others.

It might take longer than a more analytical and planned approach, but it will lead to more meaningful results.

That one voice

Posted on by philipdodson

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We create something, we refine it, we polish and then we share it with the world. We have that feeling of accomplishment and pleasure in having finished it and shipped it.

We have overcome our doubting voices and then we hit the ‘publish’ ‘send’ ‘tweet’ and we wait. Or we do a talk and the audience clap and then we wait for the feedback.

We get a like, a favourite, a re-tweet and we’re happy. We get a lovely DM to say ‘really loved your talk’ or ‘a great post’ in the comments.

Often though, what we are really waiting for is the negative feedback, there must have been someone who didn’t like it.

Then it comes, either a comment after our talk or a negative feedback, a critic.

Then we go off into a spiral of doubt and we say I knew ‘I shouldn’t have said that’ or ‘included that section’, and so the list goes on.

There may have been 25 likes and one ‘dislike’, but it is the one dislike that we focus on in our heads.

Two things I have learnt.

1. not everyone is going to like our stuff, and that’s great as we are not here to create bland stuff for the masses.

2. the one voice does not matter, as the critics are sitting on the sidelines, while you are in the ring taking the ‘punches’ and being brave enough to do it.