Tag: profit

It only comes in black

Posted on by philipdodson

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Henry Ford famously said ‘you can have any color you like, as long as it’s black’.

He only made black cars as the paint dried faster, so more could be produced. It also made the whole process that much more simple and productive. Thus more profitable.

We do not want mass anymore and the internet has allowed us to seek out and promote to the weird that we all possess.

Now you can get pretty much anything you desire.

That has created a new challenge. Finding your customers in the mass of choice and shades of grey. No more black and white means having to create something truly remarkable and different that customers really want.

Don’t go for safe, bland, mass and homogenised. It’s been done.

Small is the new big. But it is no easier to be a small shot than it was to be a big shot.

Reinventing the workplace, yawn.

Posted on by philipdodson

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There has been a lot of noise about the future of work and the reimagining or reinventing of workspace.

But is it really being transformed or has it just been prettified with beer on tap, hammocks, Fussball tables and a name change to sooth the real agenda of efficiencies?

Since people chiseled stones in caves around a fire until more recent times, the workplace was social and human. Then the industrial machine came, stripped out inefficiency, de-humanised it and made it the anti-social workplace.

Perhaps if we put the human factor back to the top of the list of priorities and not cost-effectiveness, then work could become a social and humane place/activity that inspires rather than enslaves or coerces people to perform shallow tasks to build other people’s dreams in a miserable emotional and physical environment.