Stats and stories 


Do as much research as you like, get as many stats as you want. Add some pie charts, graphs, data and as many factual pieces as you can gather. 

Nothing beats the story, the human part, the thing that we can relate to, empathise with, imagine being there. 

We are humans not machines. We don’t need more stats, we need more stories. 

Tell yours with the passion it deserves, as we all have something worthy of sharing. 

Say it more than once


If we have something to say, then say it more than once.

Repetition of our message has value.

Not the exact same words every time. Parrots are monotonous.

The people who like what you have to say, want to hear more. Those who have not heard you, deserve to hear what you have to say.

The important thing is, if you’ve got something to say of value, keep sharing it.

Finally make your message easy for others to understand and share. 

It can take a while for people to hear you.