The sound of silence

There’s a great song by Simon & Garfunkel called the ‘sound of silence’. It is all about people’s lack of ability to communicate – ‘People talking without speaking, people hearing without listening’.

It is interesting how often we do not really listen to what is actually being communicated to us, either verbally or by other signals. Either from our own inner voice or that of others.

Then when we get to the talking part, how often do we miscommunicate what we really want to say?

We often say things, either without thinking or knowing, where we are not saying what we truly think, because we are being held back by fear.

If we want to avoid silence in response to our communication, then we need to learn how to speak more effectively and articulate more clearly what we really want. In addition, we need to learn to actually listen and comprehend what is really being said to us by others and our own voice.

We need to think about how our messages will effect others and ourselves.

If our message is not being heard, or we are hearing nothing back, may be it is time to look at how we are communicating.

Over-charging

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Over-charging is a common thing, actually more common than many of us realise.

The businesses that do that though, what are they scared of?

Are they frightened to charge a fair price and deliver exceptional, in order to grow their business?

Do they work on a plan that they keep over-charging until someone challenges it, and if they lose a few, well there are ‘plenty more fish in the sea’?

There is an alternative to this.

Create an exceptional product or service, market it well, deliver it even better. Focus on the customers that you have and keep them. Charge a fair value for your service or product, and fair does not have to be low.

If what you do is exceptional, rarely will anyone be focussing on the price. The only time price becomes an issue is if the product or service is not up to scratch.

Over chargers will make money in the short-term, but longer term the exceptional always wins.