Tag: marketing

Would you read it?

Posted on by philipdodson

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That piece of content, that email, that newsletter, that Tweet, that Facebook update that you are about to send, would you read it? Will it make a difference?

Would your potential or existing audience read it? Would they miss it if you didn’t send it? Is it going to have a significant enough an impact that they will actually react?

Is it remarkable?

We need to strive to create stuff that would be missed if we didn’t hit send.

Otherwise, it will be lost in billions of updates, emails, Tweets, and content that people pressed send on without that simple check ‘would you read it?’.

There will always be someone with a bigger….

Posted on by philipdodson

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In business people often use the excuse that their competitors have a bigger budget, with a better this and that. Bigger customers, bigger resources, bigger…..

‘They can just buy customers’ etc, etc.

The thing is if your business strategy was based on trying to out ‘muscle’ your competition, it was a failed strategy in the first place.

If your business strategy is to do what your competitors do and simply compete however you can, then that was another failed approach.

Don’t worry about your competition, worry about your business and creating something special that people want, something that they will market for you by telling others, by sharing the experience with other like-minded people in their network.

It’s not about out gunning others, it’s about creating something others desire and want to share.

Bigger is not better – better is better and often it is smaller than you kid yourself you need it to be.