Tag: marketing

No one says ‘we’re shit’ in their marketing.

Posted on by philipdodson

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We never write in our brochure, or on our social media feed, or our web copy, that ‘we suck’ or ‘we’re really shit’ or ‘our service is average at best’.

We all put that ‘we are the greatest’, so people receiving your marketing message discount all the glowing stuff you write about yourself, they heard it all before.

The best marketing ever, is what your customers say about you, not in some doctored testimonial, but that experiences they share about your business to the outside world via social media, reviews and word of mouth. Word of mouth is now one to many not one to one. So it is even more powerful than ever.

So the focus must be on creating an exceptional experience that others want to share, sure marketing must be good, but creating something truly worth sharing is the way to succeed and that takes thought, creativity and time.

Audience

Posted on by philipdodson

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Business is about creating an audience.

Whatever product or service you are offering, concentrate on building an audience.

If you have an audience you can broadcast your message.

An audience is something made up of ‘fans’ or advocates for your business and can only be built by providing genuinely great content. An audience is not a database of people to be ‘milked’ for sales.

You obviously need to have a ‘killer’ product or service that generates an exceptional experience the customer can share. No good building an audience, only to deliver them ordinary. That’s the old school of selling by manipulating people into a sales funnel to take them for everything and move on to the next one.

Build an audience first with content that matters and content that is useful. Give them a reason to love your cause, be part of your journey, want to experience what you have to offer. Be genuine and provide this to your audience with the only intention of sharing great content that makes a difference.

Once you start crafting it with just sales in mind, it moves from an audience of fans to a database to be squeezed.

If you are relevant, useful and people want to hear more, then there is a greater chance that they will engage more and more with your business.

You will never build an audience with ‘buy my stuff’ sales, as no one cares about ‘your stuff’ until they have experienced it and had a great experience. Selling is the biggest turn-off.

Exceptional genuine content is a turn-on and builds an audience who care.

An audience is everything if you want customers for your exceptional product or service.