Tag: instant gratification

Selling certainty

Posted on by philipdodson

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For all those who are in the business of selling certainty, stop it, you can’t sell it. It doesn’t exist and you are manipulating others purely for a financial gain.

For all those wanting to buy certainty, stop it, you can’t buy it, no matter what the ‘guru’ is telling you. All you are seeking is to shortcut hard work and being personally accountable.

Certainty, even if it existed, is boring and it is a tool used to get us to comply through fear and satisfying our seeming desire for instant gratification versus patience, meaning and the sense of achievement that follows hard work.

So sure death is currently a pretty certain outcome for us all, the other part of the well-known phrase, ‘taxes’, is now only a certainty for some. That apart, all the rest is an unknown outcome varying from reasonably certain to completely unknown.

In the business world, the peddlers of certainty are selling you something that you can’t simply replicate and turn into a money making winning formula in just 6 months!! You are not someone else, their thing has been done, and if life was as simple as reading a book, watching a course online or going to seminar then there would be a) no point to life and b) why aren’t the peddlers busy making millions instead of selling us their ‘magic formula’?

Don’t fool for short-cuts and don’t try to sell them. Find something in life that is risky, rewarding and meaningful.

Commitment is often difficult

Posted on by philipdodson

Sometimes you just have to commit and do something.

The easy route of instant gratification, while enjoyable for that moment, is never a long-term winner and often leads to regret.

Commitment is often difficult because we look at the big picture, think what’s needed to achieve it and then talk ourselves out of it. We then do lot’s of unimportant things to feel busy and justify to ourselves why we are not doing the more important things.

Commitment is a long-term thing and is about doing many small things really well. Doing them day-in day-out and over time the ‘compound effect’ kicks in, that Darren Hardy explains brilliantly in the book of that title.

So little perceptible change occurs to start with, in fact it may be many months until all that commitment starts to make any difference, but as your momentum grows and grows, then the changes will take off.

It is learning this commitment and patience that most of us find a challenge, especially if like me you are not overly patient. But we have to resist the temptation to give up in the early stages, when nothing seems to come back from the hard work you put in.

Day after day, if you keep doing those small steps well, then things will change and change beyond what you thought is possible.

So whenever you feel like stopping, remember that just one more day might be all it takes to get that result you have been working hard to achieve.