Helping others become even better versions of themselves
If a tree falls in the forest and there is no one around to hear it, does it make a sound?
It’s a bit like our message, if there is no one there to hear it, it will not make a sound.
An audience for our message can only be built if we create something that is remarkable to bring them to the forest, otherwise you’ll be felling trees until there is no forest left, hoping someone might hear it.
The most overlooked and amazing gift that the internet has given us all is connection and the ability to create our own audience and tribe. Not gigabytes of data.
Now we are able to connect with people all over the world and if we are clear enough about our message, then we will attract others who share our values and cause. We can form communities, create change, in fact, the possibilities are only limited by ourselves.
This means we can now have our own TV (video), radio (podcasts), newspaper (blogs) and books(self-publishing). We are the editor in chief of all our outputs. Before only the established media had this power, backed by massive audiences and massive advertising revenue.
The mass is melting and the individual is rising, who are building their own unique content and messages for niche tribes.
We all now have a power, will you use it and what will you use it for?
Your audience is waiting.
Philip Dodson 