The most overlooked and amazing gift that the internet has given us all is connection and the ability to create our own audience and tribe. Not gigabytes of data.
Now we are able to connect with people all over the world and if we are clear enough about our message, then we will attract others who share our values and cause. We can form communities, create change, in fact, the possibilities are only limited by ourselves.
This means we can now have our own TV (video), radio (podcasts), newspaper (blogs) and books(self-publishing). We are the editor in chief of all our outputs. Before only the established media had this power, backed by massive audiences and massive advertising revenue.
The mass is melting and the individual is rising, who are building their own unique content and messages for niche tribes.
We all now have a power, will you use it and what will you use it for?
Your audience is waiting.