Tag: Business

Two things

Posted on by philipdodson

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There are two things in business to consider:

1. Great experience

2. Great marketing

If you create great marketing and the experience sucks, then don’t be surprised in today’s connected world, that the reviews and lack of shared experience of your business starts to hurt.

Equally, if you have a great experience, but you can not inspire anyone to use you or others can’t find you. Then don’t be too surprised if the till is not ringing.

If you can master wonderful, inspiring marketing and then deliver a great experience, that not only gets people coming back, but more importantly, gets them to share that experience with others. Then you will have a great business.

No need to sell. Others will convince themselves, and more people, that your product or service is fantastic. You inspired them to visit and delivered something exceptional. What more could any business need to do?

Are you transmitting the right messages?

Posted on by philipdodson

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Are you transmitting the right message to the world?

What you look for in life is what you get. But you will only get the things that you want by sending out the right message too.

Many people miss the opportunities that drift past us all the time in life, often every day. Simply because they are not looking for them, and even if they are, they are not transmitting the right messages to attract those opportunities to stop by.

When we are buying a new thing, say a blue car of a particular manufacturer, it is amazing how many more of those exact cars we see, and in the same colour. That is part of the equation. If I ask you to focus on the colour red for a minute and then look up. You will immediately notice the red things around you first.

The other part of the equation, once you look for the right things, you will realise that others do not know what we are looking for or want, unless we tell them in a clear, genuine and inspiring way.

You need to look for what you want, and tell others what you are looking for. That way, you will bring a whole host of the right opportunities for you, to you.