One day

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I got back home from getting a haircut, saw my daily reminder email to write my 750 Words (a daily writing journal site). Then a sudden realisation came over me, ‘shit’ I forgot to write my journal yesterday. Well, there were a few other words too.

Well no big deal, it is just one day. However, I was on a mission to write the 750 words each day for whole year without missing a single day. I was on 171 days of that mission, and forgot. So nearly half way to the target.

I have now set up a daily alarm on the phone to remind me.

Initially, after the annoyance had gone, I felt a little demotivated, the thought of having to start the streak again from zero and write every day from now for nearly 6 months, just to get back to day 171, was fairly uninspiring.

A few moments of reflection and then, really, does one day matter? Even at the end of 365 days, if I have written 364 days, missing just one, then that is still a big achievement, and that achievement is important to me and no one else.

That is the thing with goals and targets, we make the rules, and success is a personal thing, and the outcome is what matters to us.

I would have previously allowed missing one day to put a downer on things, I would have beaten myself up and in some cases given up on the goal.

There is no good dwelling on it, we are all human, and it is the overall outcome that matters, not one small part.

Well, before writing this blog, I have just completed today’s 750 Words, I am still on my mission and I have written 172 days out of 173 and I have another 193 days to complete the year.

Never let a set back effect the overall outcome, whether big or small.

Analyse that

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What time of day is a good day to post my blog? When should I send my newsletter? How many tweets an hour? What? What? What?

Yes some of these things are important to analyse, and far smarter marketing ‘experts’ than me will be able to answer them.

However, what I have learned is, what you write, the content, is what matters.

If you create genuine great content, that is different, challenging, and transmits your message clearly, then it won’t matter how much you analyse it, it will find the audience that you are seeking. The right people will find you.

We are not looking for everyone, just the ones that find our message inspiring enough to be curious about us.

If you keep creating a great message, they will keep coming back and tell others.

It might take longer than a more analytical and planned approach, but it will lead to more meaningful results.