Tag: bigger

Faster

Posted on by philipdodson

My coworking space is just next to Euston Station in London and the HS2 project is about to start. The project is to cut journey times to Birmingham and Manchester by train.

Has anyone stopped to question, like say bigger, is faster any better?

Why is faster better? Says who?

But before committing £Billions, perhaps it’s a question often overlooked by the stakeholders who stand to financially gain.

Is a faster journey enough of a benefit, even if it’s agreed that faster is better.

Funny what we are told to convince us that this better than say better healthcare.

There will always be someone with a bigger….

Posted on by philipdodson

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In business people often use the excuse that their competitors have a bigger budget, with a better this and that. Bigger customers, bigger resources, bigger…..

‘They can just buy customers’ etc, etc.

The thing is if your business strategy was based on trying to out ‘muscle’ your competition, it was a failed strategy in the first place.

If your business strategy is to do what your competitors do and simply compete however you can, then that was another failed approach.

Don’t worry about your competition, worry about your business and creating something special that people want, something that they will market for you by telling others, by sharing the experience with other like-minded people in their network.

It’s not about out gunning others, it’s about creating something others desire and want to share.

Bigger is not better – better is better and often it is smaller than you kid yourself you need it to be.