If you want your message to spread

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Make your message true to your story, true to what you believe and make it about your values and things that matter.

Then next step is to broadcast that and sooner or later the right people will find it. It takes patience and staying true to what you believe.

You don’t need everyone, you need the innovators and early adopters, people who will take your message and love it so much, they will spread it with the same passion to others within their network.

So it will continue as long as the message is relevant, risky and builds a relationship.

If you want your message to spread make it easy for the right people to spread it for you, it becomes infectious.

Square pegs don’t fit in round holes

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Often we compromise our values by shaving pieces off our square peg to fit a round hole.

Don’t.

Always stick to your values and be strong enough to face the haters, the doubters and the people who try to control or manipulate you to do otherwise.

It’s a lonely place sometimes being different and standing up for what you believe, it’s much easier to stay safe in the centre of the circle than it is to be out on the edges where risk and judgement from others are.

But true bravery is being able to not worry what others think and keep that square peg square.