Tag: unexpected

Unexpected

Posted on by philipdodson

We are now almost unable to cope with unexpected.

We have been conditioned so long to safe, certain, risk-free, ironclad, sure things that when the wheels come off, we seem to go into individual or collective meltdown.

Human beings came from the plains of Africa 70,000 years ago to inhabit every corner of the globe and thrived on what was around the next corner, thrived on unexpected, relished the adventure that is the magic of life and overcame unbelievable obstacles and setbacks.

Now, if the milk is one day out-of-date panic breaks out.

Plain sailing never stays that way, look forward to the unexpected and drop the fear of it. Life is amazing when we do not know the outcome.

Doing the unexpected

Posted on by philipdodson

It’s easy to say and much harder and braver to actually do.

However, in a sterile mass market world of bland and homogeneous slop, doing what’s unexpected gets you noticed.

Bucking the trend, daring to be different, being that ‘purple cow’, as Seth Godwin brilliantly put many years ago, is even more relevant now.

That doesn’t mean being gimmicky or absurd, it means following your heart and being brave enough to jump off the high diving board when everyone else is safely with the crowd looking up at you from the pool.