Tag: success

Over-charging

Posted on by philipdodson

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Over-charging is a common thing, actually more common than many of us realise.

The businesses that do that though, what are they scared of?

Are they frightened to charge a fair price and deliver exceptional, in order to grow their business?

Do they work on a plan that they keep over-charging until someone challenges it, and if they lose a few, well there are ‘plenty more fish in the sea’?

There is an alternative to this.

Create an exceptional product or service, market it well, deliver it even better. Focus on the customers that you have and keep them. Charge a fair value for your service or product, and fair does not have to be low.

If what you do is exceptional, rarely will anyone be focussing on the price. The only time price becomes an issue is if the product or service is not up to scratch.

Over chargers will make money in the short-term, but longer term the exceptional always wins.

Starman

Posted on by philipdodson

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If you ever needed a greater example of how different is the right thing to strive for, and more than ever in today’s bland and homogenised world, then look not further than the life of David Bowie.

Not only was his look and music very different, in an era of music that was diverse and rich, but he did it in a time where he was really challenging the very conservative/established way of doing things.

From someone who would have been considered odd, he went from a nothing to what we all remember him to be. It took bravery to stand out in the way he did.

I often write about the need to be think different, live different and be different, for the need to be one of Seth Godin’s ‘purple cows’.

The news of Bowie’s passing today, was a further reminder to us all, we have one brief moment in this world, why not stand out in our own unique ways, and leave our mark, our legacy. Don’t waste a moment.

RIP David Bowie.