Tag: Sales

Audience

Posted on by philipdodson

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Business is about creating an audience.

Whatever product or service you are offering, concentrate on building an audience.

If you have an audience you can broadcast your message.

An audience is something made up of ‘fans’ or advocates for your business and can only be built by providing genuinely great content. An audience is not a database of people to be ‘milked’ for sales.

You obviously need to have a ‘killer’ product or service that generates an exceptional experience the customer can share. No good building an audience, only to deliver them ordinary. That’s the old school of selling by manipulating people into a sales funnel to take them for everything and move on to the next one.

Build an audience first with content that matters and content that is useful. Give them a reason to love your cause, be part of your journey, want to experience what you have to offer. Be genuine and provide this to your audience with the only intention of sharing great content that makes a difference.

Once you start crafting it with just sales in mind, it moves from an audience of fans to a database to be squeezed.

If you are relevant, useful and people want to hear more, then there is a greater chance that they will engage more and more with your business.

You will never build an audience with ‘buy my stuff’ sales, as no one cares about ‘your stuff’ until they have experienced it and had a great experience. Selling is the biggest turn-off.

Exceptional genuine content is a turn-on and builds an audience who care.

An audience is everything if you want customers for your exceptional product or service.

Oh look, I won a poo

Posted on by philipdodson

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So today I went with #TeamDodson to Brighton, a place I have always loved since a child.

It has a lot to offer, the pier, amusements, the beach, the Lanes, The Pavillion, and now the new doughnut on a giant stick, which is a glass pod that rises up and down a 300ft pole.

My daughter loves all the arcades, and she particularly likes the 2p game, where you drop a 2p down a chute and it falls on top other 2ps until some fall with prizes piled on top. Trinkets mainly that are worth no more than say 2p, perhaps some might be worth 10p.

That got me thinking, well instead of dropping £2-£3 of 2ps you could just go to a shop and buy 10-15 of the things you might win.

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Later, there was another stall where for £3 you can hook a duck out of a pond, not a real duck before anyone gets upset. You are guaranteed a prize, although for £3 you can only select from the prizes that no one would actually want, so you hand over another £3 to get to the next level up. At this level you can win a poo, which is what my daughter wanted, it was actually a fluffy emoji shaped poo.

It struck me again that I could have simply handed over the £6 and got the poo without the need to hook two plastic ducks out of a pool.

The thing is we part with the money and hook the ducks because it is fun. We drop the 2ps because it’s fun and there is almost an addiction to it.

Without the fun a lot less would stop to buy cheap trinkets or fluff filled poo.

If you want to sell more poo, then make it a more exciting and fun experience for your customers. If you want to get your customers to spend more, then give them an experience that makes them stay longer dropping ‘2ps’.

It can be a simple as you like. Hooking ducks for poo is pretty simple but fun.