Tag: safe

If everyone is going one way

Posted on by philipdodson

If everyone is going in one direction, then go the other, because if they are all already following something, then it’s too late. It is already safe, convenient, easy to do, easy to replicate. It is already without question, just compliant adherence to what is.

The crowd is not where innovation takes place or where things are challenged. The crowd is safe, the opposite is risk, are the wilds.

We need people to brave the wilderness, to be heretics, to be different and the human race needs it more than ever.

Make the leap for a new kind of safe

Posted on by philipdodson

It seems safer to stay put.

But actually now, to stay in the middle with everyone else is riskier.

Big, mass, standard equals easily replaced by AI, by improved productivity improvements, by changes in fashion, by a cultural shift, by many things in the quicksands of an ever-changing world.

Seemingly on the edge where we feel that something new, different, niche and small in scale is riskiest, it is actually now the safest as it is difficult to replace. Doing something that really matters for a loyal base of evangelical advocates is much hard to disrupt than a mass market dinosaur.

The problem is unlearning and making the leap of faith to abandon the centre of the circle and everyone else to the unknown outer edges. To take the plunge a do what we really care about.

Make the leap and reach a new kind of safe.