Would you read it?

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That piece of content, that email, that newsletter, that Tweet, that Facebook update that you are about to send, would you read it? Will it make a difference?

Would your potential or existing audience read it? Would they miss it if you didn’t send it? Is it going to have a significant enough an impact that they will actually react?

Is it remarkable?

We need to strive to create stuff that would be missed if we didn’t hit send.

Otherwise, it will be lost in billions of updates, emails, Tweets, and content that people pressed send on without that simple check ‘would you read it?’.

If you are going to do something

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If you are going to do something in life, whatever that is, then we might as well go the ‘whole nine yards’.

There is a temptation to do more. But in doing more we deliver less as we have to shortcut to achieve many things.

If we only had the patience to do one thing and do that really well, the best that we can.

Become known for it, be admired for it, be the person that people will come to.

We control all our choices in life and it is up to us how many things we do and how well we do them.

But no one remembers busy people, they remember people who did something remarkable.