Don’t do today, what can be done tomorrow

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We are taught to never put off, always do it today, get it done etc.

Procrastination is seen as a bad thing.

It is.

Well only for the things that matter.

So the question isn’t whether to procrastinate or not, it is what to procrastinate on. We have to accept that there is not enough time to do all the things that we want to do.

However, most of the success in anything actually comes from doing less, but the things we do, need to be the ones that are going to make the biggest difference.

So look at your list, and if it is not going to make a difference, then procrastinate on it, not just for a few days, but permanently. It’s easy to spot what to procrastinate on, if it has been on the list a while, and nothing good or bad has occurred from not doing, then probably best to put it off for good.

Then for ones that make a difference, the few tasks, then grade them from most important to least and then procrastinate on the least for a while, allowing time to get the really important tasks done.

This is a hard habit to build, but life is all about forming the hard to form habits, and sticking to them.

Put off the unimportant, forever.

Over-charging

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Over-charging is a common thing, actually more common than many of us realise.

The businesses that do that though, what are they scared of?

Are they frightened to charge a fair price and deliver exceptional, in order to grow their business?

Do they work on a plan that they keep over-charging until someone challenges it, and if they lose a few, well there are ‘plenty more fish in the sea’?

There is an alternative to this.

Create an exceptional product or service, market it well, deliver it even better. Focus on the customers that you have and keep them. Charge a fair value for your service or product, and fair does not have to be low.

If what you do is exceptional, rarely will anyone be focussing on the price. The only time price becomes an issue is if the product or service is not up to scratch.

Over chargers will make money in the short-term, but longer term the exceptional always wins.