Tag: Philip Dodson

The wrong way round

Posted on by philipdodson

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Often we stare at things from one direction only. We look at challenges or issues and we take the same one-dimensional approach to finding solutions. Often we don’t find the solution as it is unclear how to. Many times we keep repeating the same behaviour or pattern of actions.

What is often needed is to turn something upside down or inside out. Turn the telescope around and see what the different view looks like.

Just taking another perspective suddenly will lift the blur.

It’s like only looking in the rearview mirror for the answer in what has always been done, look forward and see what could be done that is new.

This is how we find out that the telescope has been the wrong way round and sometimes for a long time.

Blah, blah, blah….

Posted on by philipdodson

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Sometimes our message can become a bit ‘blah, blah, blah’.

Without realising it, we have fallen into the trap of the ‘buy my stuff’ content. Our newsletter becomes a sales pitch, our social media a river of calls to action and our blog becomes an obvious net to capture our prey.

We live in an era of content saturation, of message overload, we have reached a point where it feels like the lid could blow off scattering manipulative packets of data everywhere.

Increasingly, all of us have had to apply a ‘blah, blah, blah’ filter. We have had to sieve out the grit to find the golden nuggets of relevant content.

If our content is to get through that filter it has to be different, a little dangerous and it has to give something to the reader/viewer/listener not capture or take only.

Once you provide something that people would miss if it wasn’t there, then they will want more. No one will miss your sales pitch.

Before you press send, stop and think, will it be missed or is it yet more ‘blah’.